Selfridges

Selfridges is fast approaching its 100th year in business. When Henry Gordon Selfridge founded the first store on Oxford Street, his vision was to bring wonders from across the globe to amaze and excite his customers. Back then, Selfridges department store was a place where you could find things that could be seen nowhere else. For example, the first public demonstration of television was held on the first floor of Selfridges!

The Wonder Room project was a chance to reintroduce those elements of surprise and wonder to the Selfridges and create a department store for the 21st century. Inspired by the concept of Wunderkammer and Curiosity Cabinets, the Wonder Room is a luxury gifts emporium with the energy of a souk.

場所はロンドン、セルフリッジ本店。オックスフォードストリートとオーチャードストリートの角部分を占める1,800sqmのスペース全面改装。「ワンダー・ルーム」と名付けられたこのスペースは、その名の通り訪れる人の興味、驚きを誘う場所となっている。何に出会うか分からないワクワク感、ジャンルを問わず冒険できる自由さ、そんなデパートの本当の魅力を最大に引き出している。

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