The amusement complex was still in use with bowling and golf driving ranges on the floors above and below - but the center two floors were empty. TBWA\HAKUHODOʼs philosophy is ʻdisruptionʼ and we felt that locating the new agency here would be a wonderful way to disrupt the agency's clients expectations when they visit the space. It suggests that the agency ʻthinks differentʼ even for themselves!